As an entrepreneur, Wendy is the founder and recipe inventor behind Ruby’s Rockets frozen fruit and veggie pops. Originally conceived and crafted with her daughter Ruby, the frozen treats were designed to bring a healthier, sustainable model to kids' snack and dessert options, never sacrificing taste while packing the pops with good nutrition and  certified organic, non GMO ingredients.  Their first-to-market recipes won the Masters Of Taste Award, The New Hope Editor’s Choice NEXTY Award, and the SupplySide West Award.

Ruby’s Rockets have been featured on The Today Show, Forbes, and NY Business Insider, among others, and were selected to be in Oprah’s coveted O list. They are now in over 3,000 stores nationwide.

​​​​​​​Click to read more about Ruby's Rockets in the New York Business Journal